GGPoker was launched in the Belgian market during the summer of 2021. It was - and still is - the ambition to differentiate itself from other players in the market through a local approach. Concept Booth developed a marketing strategy around two key core values for GGPoker Belgium: proximity and content. These two values were embodied in one location: Studio GG.
State-of-the-art equipment, a multi-camera setup, and the use of professional streaming software & tools were all essential ingredients to set up the most innovative live poker streaming studio in Belgium. Many renowned Belgian poker players and guests from outside the poker world passed through the studio. Every week, multiple broadcasts were hosted in both French and Dutch.
Dutch-speaking player with more than 2 million dollars in live cashes.
French-speaking player with more than 5 million dollars in live cashes.
Successful manager in the
Belgian football league
Belgian cycling champion in 2020
Winner of the "Gouden Schoen" in 2021
famous reality tv-star
Reality tv-star & influencer
Famous Walloon DJ
(† 2024)
Most renowned twin brothers in the international poker scene
Captain of the Red Lions
Studio GG was an excellent channel for building a community for GGPoker Belgium. It also significantly increased brand awareness among the followers of the various guests. Additionally, it was an ideal tool for highlighting ongoing campaigns on the GGPoker platform.
Unfortunately, due to a change in legislation that took effect in July 2023, Studio GG was forced to take a break. The equipment was made available to other actors in the poker scene, who continue to provide enthusiasts of the game with enjoyable content. At the moment, the studio is primarily used by Flatcallers.
