STUDIO GG
the challenge
localizing a global brand
GGPoker was launched on the Belgian market in the summer of 2021. The ambition was – and still is – to differentiate itself from other players in the market with a thorough local approach. Concept Booth decided to focus on two core values for the brand positioning of GGPoker Belgium: proximity and content. These two values were embodied in one location: Studio GG.
6.182.312
STUDIO GG
MINUTES WATCHED
1.178
STUDIO GG
STREAMING HOURS
362
STUDIO GG
STREAMING SESSIONS
RECORD “THE SHEPHERD”
€26.476
WON IN ONE STREAM
the plan
a high-end streaming studio
State-of-the-art equipment, a multi-camera setup, and the use of professional streaming software and tools were all essential ingredients in setting up Belgium's most innovative live poker streaming studio. Many well-known Belgian poker players and guests from outside the poker world passed through the studio. Every week, various broadcasts were hosted in both French and Dutch.
Over the past two years, many well-known names have visited Studio GG.
Peter Aerts
Thomas Boivin
Dutch-speaking player with over $2 million in live cashes
French-speaking player with over $5 million in live cashes
Felice Mazzu
Dries De Bondt
successful manager in the Belgian soccer league
Belgian road cycling champion in 2020
Lior Refaelov
Aurélie Dotremont
winner of the Golden Shoe in 2021
well-known reality show contestant
Nikola Lozina
Miss Luna
well-known reality show participant & influencer
well-known Walloon DJ
(† 2024)
Christophe & Matthias De Meulder
Manu Lecomte
captain of the Red Lions
internationally renowned poker twin brothers
the result
the largest Belgian online poker community
Studio GG was an excellent channel for building a community for GGPoker Belgium. It also significantly increased brand awareness among the followers of the various guests. It was also an ideal tool for highlighting ongoing campaigns on the GGPoker platform.
Unfortunately, due to a change in legislation that came into effect in July 2023, Studio GG was forced to take a break. The equipment was made available to other players in the poker scene, who continue to provide fans of the game with entertaining content. Currently, the studio is mainly used by Flatcallers.
