ONE 2 ONE MARKETING

the challenge

Achieve better newsletter conversions

Communication within the gaming sector is extra challenging. There are a lot of additional guidelines and restrictions to consider. Concept Booth has been working for clients in the gaming industry for over a decade, so we have a lot of experience in this field.

The You've got Mail campaign is an effective communication add-on for the Pokahnights newsletter. The club has been sending newsletters for years, but the opening rate fell year after year. Our targeted mailing campaign reversed this trend. More players opened and read the newsletter, which resulted in better live visitor figures in the room.

EARLY BIRD

1.008

NEW SUBSCRIBERS

EARLY BIRD

5.830

WEB VISITORS

BEFORE

18,2%

OPEN RATE

THAT

22,4%

OPEN RATE

EARLY BIRD EVENT

404

ENTRIES

MAIL TO LIVE

6,9%

CONVERSION

the plan

Extra prices by mail

In September 2023, the 'You've got Mail' campaign was introduced: mailings built on a strong Call to Action proposition: 'Open your mail and receive extra prizes!' Every newsletter sent out during the campaign, from September to December, offered readers the chance to spin a wheel and win various prizes. We gamified the Pokahnights newsletter and built a strong connection with the recipients of the mailing.

the result

A consistent and regular story

With an eye for the smallest details, a mailing was sent out on a regular basis. In these mailings, attention was of course paid to the extra call to action. In addition, there was also crystal clear communication about the club's offer and experience. The Pokahnights respondents responded enthusiastically to the campaign: winners actively shared their experiences on social networks. Not only have we improved the email experience, we have also ensured that Pokahnights' mailing list has continued to grow.