BELGIAN ONLINE SUPER SERIES
the challenge
correctly positioning poker as a sport and not as a game of chance
The ambition of the Belgian Online Super Series is very clear: to position poker as a sport! And when you say sport, you naturally also say... competition. Every year, nine finalists are selected to compete against each other in the BOSS9, hoping to win an incredible Dream Package worth €20,000. To give this competition the visibility it deserves, it was essential to link it to a clear and impactful marketing strategy. Concept Booth supported BOSS from A to Z in this process: branding, content creation, communication via the website, social media management, and the organization of live events.
the plan
roll out a sports competition built on online poker
Throughout the year, online poker competitions and events are organized on an ongoing basis. In the final phase of the BOSS campaign, BOSS9, nine finalists compete against each other in various live challenges. The BOSS Bootcamp is undoubtedly the most prestigious event in this line-up: for four days, the candidates stay in a luxury villa and play live poker every day.
The game is played on a live poker streaming table with bilingual commentary. To guarantee high-quality live streaming, Concept Booth works with various professional technical partners. With this setup, we can show everyone, both players and non-players, what poker as a sport is all about in a fun way.
the execution
Good content is the key to success.
The qualifiers for the final, the arrival of the finalists in a breathtaking villa, the disappointment after suffering a bad beat, and of course... the relief and joy when, after weeks of battle, you manage to win the coveted title of BOSS and the incredible grand prize for the winner! There is no better medium than video to capture these emotions.
Throughout the BOSS campaign, Concept Booth was responsible for producing exciting content that would appeal to the Belgian poker audience. Briefings, set-up, and editing: nothing is left to chance, and the end product meets the highest quality standards.
the implementation ll
brand building is essential
To ensure brand consistency, a brand book was developed. This allowed us to clearly define the brand's identity, logo, tone of voice, typography, and core values. This new identity is reflected in all BOSS campaigns and helps to strengthen brand recognition within, and even outside, the Belgian poker community.
the implementation III
clear communication
The aim of the BOSS web portal is to inform players about BOSS events in a simple and clear manner. To meet this challenge, we put together a specialized team of web designers and content creators. The result: a website that offers exclusive insight into the world of poker. This way, not only the poker niche can enjoy the BOSS content, but also the general public who are not yet familiar with poker.
the result
the largest Belgian online poker community
BOSS is a pioneer in the Belgian poker sector. For the first time, poker is being marketed as a sport, which is the only correct positioning for poker. Today, BOSS has grown into an independent brand in the sector with a full annual program.
The community now has thousands of online poker fans. The BOSS website offers a wealth of useful information and also allows users to follow every stage of the competition in detail. All recent BOSS campaigns, events, and concepts are success stories within the Belgian poker sector.
4.650
2023
ENTRIES
6.105
2024
ENTRIES
$89K
2023
PRIZE POOL
$114K
2024
PRIZE POOL
1.400
2023
SITE VISITORS
2.600
JANUARY 2024
SITE VISITORS
1.630
2023
WATCHED STREAM HOURS
2.400
JANUARY 2024
WATCHED STREAM HOURS